Captain America Goes to Dubai

Source: Motley Fool

Halliburton (NYSE: HAL) isn't the only stateside behemoth moving into Dubai. Spider-Man, The Incredible Hulk, and Captain America are heading out there, too. Marvel (NYSE: MVL) will license its comic-book characters to a $1 billion theme park that will open in Dubai come 2011. The equivalent of a billion bucks being invested by the Al Ahli Group for an amusement park? That's Disney (NYSE: DIS) scale, my friends.

This isn't the first time that Marvel's superheroes have gotten the thrill-park makeover. At Universal's Islands of Adventure -- a Florida park partly owned by General Electric (NYSE: GE) -- guests can tame Magneto's storm, join Spider-Man in capturing Doctor Octopus, have their fear drained dry by Dr. Doom, or go along for Hulk's loopy transformation.

On the Ontario side of Niagara Falls this past summer, I also spent some time in a Marvel arcade, complete with themed bumper cars, shooting galleries, and a miniature golf course. The Dubai park isn't the first time that Marvel will license its fleet for the sake of attractions. Let's hope it's not the last, either.

It's not just about the licensing revenue, or the merchandising possibilities within the park itself. The key here is that the park in Dubai will likely draw millions of guests annually. This should be huge in terms of brand-building overseas, creating a larger international audience when Marvel-based films hit the silver screen.

Read more: http://www.fool.com/investing/general/2007/03/22/captain-america-goes-to-dubai.aspx

Unless it's his body lying in state. He's dead after all.

Plus, Stephen Colbert has his shield.

TlalocW

for those who want halliburton bought to justice. maybe captain america will haul that wicked entity back, boardrooms and all, to the US to face justice.

but then again, captain america is nothing but a corporate construct for more moneymakin'.

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