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Washinton PostExpected to be a force in the final weeks of the presidential race, outside groups and the pointed advertising they brought to the airwaves in recent campaigns are barely evident this year. Political operatives say the fact that many wealthy potential donors have shied away from investing in efforts such as the infamous Swift Boat Veterans for Truth is that they are simply too busy trying to salvage their own financial portfolios.
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Four years ago, groups operating outside the party structure invested more than $130 million in television commercials, often carrying the kind of negative messages that the candidates themselves wished to avoid. This year, total spending by such groups is at about $17 million so far. . . One of the groups expected to emerge as a major player, the conservative Freedom's Watch, hinted that it could spend as much as $200 million on congressional races around the country.
Freedom's Watch launched with a splash, announcing an advisory board that included figures such as billionaire casino mogul Sheldon Adelson and former Bush White House press secretary Ari Fleischer. A year ago, the group launched the first round of what it said would become a steadily escalating barrage of ads with a $15 million campaign supporting President Bush's Iraq war strategy. "We're forming a never-ending campaign," Bradley Blakeman, a former White House aide who was among the founders, said at the time. "We're taking on generational issues that are not decided at the ballot box."
An early infusion of donations fueled $30 million in expenditures, including ads seeking to influence several congressional special elections. But as November approached, several of the moguls who had been supporting the group became distracted by their own financial distress.
Perhaps most notable among them was Adelson. As his company, Las Vegas Sands, struggled through steep September declines, Adelson saw $4 billion of his personal fortune evaporate as a result of the slumping national economy, and that was before the slow-motion stock market crash. The Las Vegas Review-Journal reported that between Aug. 29 and Oct. 1, Adelson suffered the steepest drop among those who lost $1 billion or more during the credit crisis.
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