BP buys up oil spill search terms to skirt bad publicity

Ed Barrow

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Tue Jun-08-10 08:21 PM
Original message

BP buys up oil spill search terms to skirt bad publicity

Source: Agence France Presse

BP, facing a tidal wave of bad publicity over the Gulf of Mexico oil spill, is buying search terms on internet search engines to point users to the company's official public relations crisis page.

Searches on Google, Yahoo! and Microsoft's Bing for "oil spill," "Gulf oil spill," or related phrases deliver a "sponsored link" at the top of the search results page to BP.com and the message: "Learn more about how BP is helping."

...

A BP spokesman, Toby Odone, confirmed to the American ABC News channel that the company was purchasing search terms.

"We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer," Odone said.

Read more: http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10650682

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Hawkeye-X

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Tue Jun-08-10 08:22 PM
Response to Original message

1. Too bad it's a BP fail.

I always ignore sponsored links. Google thanks BP for their money. I just hope that Google will donate all of BP's money to a wildlife sanctuary for the displaced animals.

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wordpix

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Tue Jun-08-10 08:27 PM
Response to Reply #1

2. +1 BP just keeps spending more on PR, when the best PR is to stop the spew & clean up

Edited on Tue Jun-08-10 08:27 PM by wordpix

BP' spending on this is just making people madder! :grr: :mad:

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Celebration

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Tue Jun-08-10 08:31 PM
Response to Original message

3. LOL

will not work

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undeterred

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Tue Jun-08-10 08:42 PM
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4. If only they were so conscientious about their safety practices

and correcting their mistakes.

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mdavies013

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Tue Jun-08-10 08:53 PM
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5. Click...and click again...and again....and again...and again...

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Wizard777

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Tue Jun-08-10 08:57 PM
Response to Original message

6. First up on a search for "Oil Whores" is Mobile Industrial Oils.

Edited on Tue Jun-08-10 08:58 PM by Wizard777

They should be proud of their IT Team's honesty.

:rofl:

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Tue May 07th 2024, 12:00 PM
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