Source:
CNBC“media and stakeholder relations” in the hydraulic fracturing industry — companies using the often-controversial oil and gas extraction technique known as “fracking.”
In a session entitled “Designing a Media Relations Strategy To Overcome Concerns Surrounding Hydraulic Fracturing,” Range Resources communications director Matt Pitzarella spoke about “overcoming stakeholder concerns” about the fracking process.
“We have several former psy ops folks that work for us at Range because they’re very comfortable in dealing with localized issues and local governments,” Pitzarella said. “Really all they do is spend most of their time helping folks develop local ordinances and things like that. But very much having that understanding of psy ops in the Army and in the Middle East has applied very helpfully here for us in Pennsylvania.”
At another session, Matt Carmichael, the manager of external affairs for Anadarko Petroleum spoke on the topic of “Understanding How Unconventional Oil & Gas Operators are Developing a Comprehensive Media Relations Strategy to Engage Stakeholders and Educate the Public
He said he had several recommendations for the oil industry media professionals at the event, one of which, he said, involved the military.
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http://www.cnbc.com/id/45208498
Please go to the CNBC link, there are several audio tapes which speaks about this and the presenters