Apple announces more job cuts

http://management.silicon.com/itpro/0,39024675,39120536,00.htm

A restructuring at Apple Computer that began last quarter will result in additional job cuts this year, the Mac maker said in a regulatory filing on Thursday.

Apple said a reorganisation of its sales and marketing efforts will result in 148 job cuts over the course of the current fiscal year, which ends in September. The cuts are in addition to 200 jobs that were eliminated when the company closed its Sacramento, California plant in April. Apple said in April that it was making the cuts, but did not say how many jobs were affected.

The company detailed the cuts late Thursday in its quarterly filing with the US Securities and Exchange Commission.

Apple took a $9.6m restructuring charge last quarter, and the company said in the filing that it expects to take another $10m charge in the current quarter, largely related to finalising the plant closure.

The company said the job cuts and the plant closing should save it $6m per quarter in operating expenses. Shuttering the plant alone should save the company $3m per quarter, Apple Executive Vice President Tim Cook said at last month's shareholder meeting.

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and yet lays off a significant portion of its job force?

Oh well.

At least these are just marketing people - what do they know?

They laid off 200 last month, and 148 this month.

How many people do you think work at Apple?

At least they aren't calling them 'beleaguered Apple' again...for now.

I know Apple Education sales is in deep trouble. Its been mis managed for years and I think the underlying reason has to go higher up in the company.

Morale is not especially good. Part of the problem lies in that the focus and attention lies somewhere beyond meeting the customer's expectations. They have had a knack for doing things that create problems for its customers - and making arbitrary decisions without taking their needs intto account.

I will always use Macs, but as far as the company goes, it is not a fun place to work.

Maybe it depends on what division you work for. Business sales and Education seem to be an afterthought. Some philosophical change has to happen if erosion is not to continue.

I survived 7 years of layoffs until I had to leave for monetary reasons.













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