Basically the caller (usually from a less-than-reputable polling firm) asks a series of questions designed to push the voter away from the candidate the poll targets. The questions are in the form of a poll.
For instance "If you knew Anne McLellan ate babies for breakfast, would that make you more or less likely to vote for her? Somewhat likely?"
The objective is to disseminate disinformation disguised as polling. If the CPC and it's allies are using push-polling in your riding, it needs to be countered.
Here's a link on push polling from the Canadian Jewish Congress (don't know why I'm using them, but it does explain things)
http://www.cjc.ca/template.php?Story=787&action=itnA gentle voice asks you to take part in a poll and asks Are you "more or less likely to vote for the Conservative/Alliance if you knew they had been taken over by evangelical Christians?"
What did you answer? Who cares? Not the pollster. Not even the person paying the pollster. Welcome to the world of the push poll, where the purpose is to talk to you, not to listen. The point is to plant an idea in the voter's head.
"We're going to be drawing some pretty careful distinctions between Stephen Harper and Paul Martin," a senior Liberal strategist told another newspaper recently about the poll. The Grits, the source said, plan to paint the Conservative leader as "radical and right-wing" with a "very American style."
So who invented this sleazy tactic that the Liberals are taking up? American right-wingers, of course. The very first push poll, as documented by Al Franken's book Lies And The Lying Liars Who Tell Them, came in 1978, when Republican strategist Lee Atwater commissioned "surveys" reminding South Carolina voters that a Democratic Congressional candidate was "a foreign-born Jew who did not believe in Jesus Christ as the Savior." With that under his belt Atwater was soon working for President George H.W. Bush.
Bush Jr. supporters employed the same tactic in South Carolina again, providing "information" that made his Republican rival John McCain seem like a combination of Al Capone, Svend Robinson and Henry Morgentaler.
The great thing about this tactic is, it lets you lie. Say there were an opening at the Star and I coveted the position. I could try to talk up my own qualifications, but in my case that's hardly likely to work. I'd go negative. I'd contact the people making the decision and say something like, "If you knew that I.D. Page 4 essayist San Grewal drinks his own bathwater, would that make you more or less likely to make him City Editor?"
It's not true, of course, but it doesn't have to be; the way it's phrased - if you somehow knew - allows you to claim that it's all hypothetical. You can see the application in your own life. You and a peer go prowling for action at the Whiskey Saigon but you're getting less attention from the desired sex than your friend. You sidle up to one prospect and say, "Oh, I'm so proud of Randy. To look now, you'd never think there were the divorces and the criminal charges in his past. What's your name again?"
So it's a tempting method for anybody, and not limited to Liberals. In the 1999 Ontario vote, with Dan Ronen - the brother of Canadian Jewish Congress President Moshe Ronen - running for the Liberals in Thornhill, John Mykytyshyn's firm conducted a push poll (in which voters were questioned as to whether they would vote for the Jewish son of a Holocaust survivor.)
There's no such thing as the Conservative/Alliance party, just the Conservatives, and its alleged takeover by snake-handling God squadders is dubious. But the Liberals hope that a few swing voters will fear that "speaking in tongues" could become our third official languages, and the party is probably right. The tactic often works.
There's a downside, of course. It's unprincipled, but if you care about that federal politics may be the wrong place for you. More importantly, it can be embarrassing to be caught.