< < Back to Start of Article If democracy is ever going to flourish in Iraq, one element will have to be lively, independent news media, professionally operated by Iraqis and featuring a broad range of political viewpoints. While new Iraqi news outlets are proliferating, their quality and credibility are far from ideal. Meanwhile, the television station representing the American occupation authority is an embarrassment.
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Since television is something America is good at, one might have expected that at least this part of the occupation would run smoothly. So far, however, the Iraqi Media Network, run by a Pentagon contractor, has been a $5-million-a-month dud. Iraqis do not watch it, having judged its programming to be repetitive and larded with official propaganda, not exactly what you would think Iraqis were hungry for after years of state television under Saddam Hussein.
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One reason the coalition network is not creating much buzz in Baghdad is the constant and meddlesome oversight the coalition authority bureaucrats inflict on it. Another is underfinancing. Yet another is unimaginative programming, accompanied by a heavy dose of public service announcements.
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More money is now being spent on new equipment, and network officials say they will next turn their attention to developing more compelling fare. That should help, as would a little more freedom from bureaucratic interference. Occupation television is not going to be very effective at spurring Iraqi news outlets to become more professional until it starts broadcasting livelier news shows and generating some enthusiasm among Iraqi viewers. If democracy is ever going to flourish in Iraq, one element will have to be lively, independent news media, professionally operated by Iraqis and featuring a broad range of political viewpoints. While new Iraqi news outlets are proliferating, their quality and credibility are far from ideal. Meanwhile, the television station representing the American occupation authority is an embarrassment.
.
Since television is something America is good at, one might have expected that at least this part of the occupation would run smoothly. So far, however, the Iraqi Media Network, run by a Pentagon contractor, has been a $5-million-a-month dud. Iraqis do not watch it, having judged its programming to be repetitive and larded with official propaganda, not exactly what you would think Iraqis were hungry for after years of state television under Saddam Hussein.
.
One reason the coalition network is not creating much buzz in Baghdad is the constant and meddlesome oversight the coalition authority bureaucrats inflict on it. Another is underfinancing. Yet another is unimaginative programming, accompanied by a heavy dose of public service announcements.
http://www.iht.com/articles/105840.html