<blah blah dis Kerry blah snip>
...That is his core message, repeated several times in every appearance for the last few weeks. But it may not be breaking through in the press as much Republicans would like because local reporters in swing states say they are so inundated by candidates and events that they do not always consider his remarks newsworthy, especially when he sticks to the same stump speech.
.....
For Sunday's campaign rallies, like every campaign stop the vice president makes, only the most dedicated Republicans were invited, people who are committed to vote for Mr. Bush and are almost certain to show up at the polls. In the audience here were veterans and state Republican Party workers and officials.
Because the campaign has little need to sway these people's views, they serve, in effect, as a backdrop. The real target in these carefully choreographed events is the news media which, the campaign hopes, will carry Mr. Cheney's message along with the enthusiastic reactions of the audience.
The problem is that by and large, Mr. Cheney's remarks seldom vary. With small changes, he has been making more or less the same speech for weeks, though the verbiage dedicated to attacking Mr. Kerry has increased in recent days. His speech here was a shorter version of one delivered Saturday in Nazareth, Pa., which was virtually word-for-word the same as one delivered the day before just 90 miles away, in Montoursville, Pa.
http://www.nytimes.com/2004/11/01/politics/campaign/01cheney.html