At the End, Pro-GOP '527s' Outspent Their Counterparts
By Jeffrey H. Birnbaum and Thomas B. Edsall
Washington Post Staff Writers
Saturday, November 6, 2004; Page A06
In the final three weeks of the campaign, independent "527" groups backing President Bush bought nearly $30 million worth of television and radio ads, three times what their Democratic counterparts spent, according to a study by the Center for Public Integrity.
This was a reversal of the pattern during the spring and summer months when such pro-Democratic 527s as the Media Fund, MoveOn.org and organized labor spent more than $60 million, matching the Bush campaign at a time when no Republican 527 groups were on the air....
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....two Republican 527 groups, the Swift Boat Veterans for Truth and Progress for America, ran ads that, according to surveys, made the strongest impressions on voters in key states.
The Swift Boat Veterans spent less than either of the top two Democratic 527 groups. Yet Swift Boat Veterans ads attacking John F. Kerry's service in Vietnam were recalled by 75 percent of those surveyed by the Republican firm Fabrizio, McLaughlin & Associates. Running second to the Swift boat ads in viewer impact was a pro-Bush Progress for America commercial showing 16-year-old Ashley, whose mother was killed during the Sept. 11, 2001, terrorist attacks.
Using a different methodology, Public Opinion Strategies found that voters in six battleground states were most deeply influenced by three sets of commercials, all either pro-Bush or anti-Kerry: the Swift boat ads, the "Ashley" commercials and "Wolves," an ad produced by the Bush campaign using film of a wolf pack to suggest the threat of terrorism....
http://www.washingtonpost.com/wp-dyn/articles/A29189-2004Nov5.html