http://www.zmag.org/content/showarticle.cfm?SectionID=21&ItemID=13562There’s an easy enough way to create apathetic, obedient consumers: simply take away any meaningful content from the media system upon which they rely. This is perhaps best seen in the mass media’s extreme reliance on junk food and fluff “news,” at the expense of real stories that might have some direct relevance to our lives. A brief survey of television news coverage puts this reality into better perspective. A poll done by the Pew Research Center showed that, in the sample period studied (the week of February 12th, 2007), “While 6% of coverage on all media sectors (newspapers, network TV, cable TV, radio and the Internet) was devoted to
Smith's death, fully 20% of cable news focused on this story. At the height of the media's feeding frenzy (the two day period immediately following Smith's death), 24% of all coverage and 50% of cable news was devoted to the story.” The effects of such disproportionate coverage did not go unnoticed by viewers or researchers. When asked who they had heard the most about in the news, the “most memorable people” listed in the study was Anna Nicole (recognized by 38% of viewers), followed by George Bush (28%), Barack Obama and Hillary Clinton (both 3%), and Nancy Pelosi (1%).<1> In other words, Anna Nicole Smith had more name recognition than all of the other highest scoring figures combined. This is particularly disturbing for those with even a minimal commitment to democracy, considering that the Anna Nicole story ranked at the very bottom of the list in terms stories viewers felt were “deserving more of my time” (only 3% of viewers felt Anna Nicole deserved more of their time, as opposed to 15% and 12% respectively who felt the Iraq war and the 2008 campaign deserved more time). Viewers can look forward to a deluge of celebrity gossip “news” if they tune into the cable news networks this summer. A brief review of CNN shows that in the 99 days of summer from early May through early August, viewers could find a news feature on one of three celebrities (Lindsay Lohan, Paris Hilton, and Nicole Richie) on average once every other day. That's a pretty extraordinary frequency considering the stories covered just three people. While cable news may be the worst medium to follow for those who are interested learning something from the news, this hardly excuses print news, which has also performed pitifully in terms of publishing meaningful stories and information.
A very insightful piece on where our media has gotten us and where they are taking us.
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