http://www.spectator.co.uk/the-magazine/features/3275961/the-new-battle-in-british-politics-is-how-to-be-most-like-obama.thtmlDavid Cameron and Gordon Brown would not be human if they had not felt a little jealous on Tuesday night. They will never give a speech like Barack Obama or draw a crowd as big as his. To rub salt in the wound, Obama had just achieved — without knowing it — what they have spent their adult lives trying to do: he had reorientated British politics.
Obama is the new lodestar of our politics. He is — at least for now — the arbiter of where the centre is, what is good policy, what’s in and what’s out. After years in which a cheap shot at the American president was the easiest way to get a round of applause on Question Time, effusive praise is now the order of the day. The new President is, after all, box office: newspapers that usually avoid politics clear the front page for him, glossy magazines venerate him as the Celebrity in Chief and books on and by him — unlike their British counterparts — dominate the bestseller tables in bookshops. He has gripped the public’s imagination in a way that no leader has since Blair.
Psychologically, it is important for both sides to think that Obama is in their corner. For Labour, worn down by 11 years of government, Obama being one of them is proof that they are still the party of progress. Obama’s support would reaffirm Bridget Jones’s dictum that ‘it is perfectly obvious that Labour stands for the principle of sharing, kindness, gays, single mothers and Nelson Mandela’. For the Tories — especially the younger ones — a connection to Obama is proof that they are no longer the nasty party but are now the party of future. He also offers reassurance that a novice can steer a course through the ‘raging storm’ of the present. Those Tories who were in Iowa, Denver and at the inauguration were as swept along in the moment as anybody else. Cameron’s chief of staff, Ed Llewellyn, even flew specially to Washington for the inauguration and then straight out again.
The intensity of both Brown and Cameron’s desire to claim Obama for their cause was on full show when he came to London in July. Brown, whose leadership was at that point under threat, was desperate for a charisma injection from Obama. Protocol dictated that Brown could not greet Obama on the steps of Number 10 as he had not met the Republican nominee John McCain there when he came to pay his respects earlier in the year. So instead there were photos of Brown — visibly straining to impress — and Obama together in the Downing Street garden and on Horse Guards Parade. A video was shot of a slightly startled Obama paying tribute to the Prime Minister, which was then used as the highlight of the film introducing the leader’s speech at the Labour conference. Cameron, meanwhile, tried to play the generational card. He gave Obama a selection of his favourite music and rushed out a web video with him gushing about the meeting that was heavily promoted via Google ads. The Tories were privately delighted that a cameraman’s microphone accidentally picked up some relaxed but supposedly private chit-chat between the two men. However, the spin over who was on better terms with Obama didn’t end there. A New Statesman story in December claimed that Obama thought Cameron was a ‘lightweight’. The Conservatives were relieved that the Obama camp moved quickly to crush this speculation, which seems to have originated in Whitehall rather than Washington.