This week's media feud between Barack Obama and Rush Limbaugh has far more significance than you might suspect. When Limbaugh came out with his reaction to the possibility of a successful left-leaning Obama administration with a heartfelt and purposefully incendiary "I hope he fails", it was the first shot in an inevitable war.
Dismissed as a mere right-wing blowhard by much of the left, Limbaugh is perhaps the closest thing to a unifying voice in the American conservative movement. His syndicated radio show is on the air for three hours a day Monday through Friday in hundreds of markets: 15 hours a week of solid commentary and opinion with no holds barred. He is the highlight of the rural American lunch hour, and his strong, confident voice can be heard in mechanic's shops, petrol stations and barbershops every day. He is – as he claims – an excellent broadcaster, a shameless and skilful self-promoter and a mover and shaker among the conservative elite. One or two marriages ago, he was wed to his bride under the auspices of supreme court justice Clarence Thomas. Last time I checked, that was a hard booking to get.
Limbaugh first came to prominence as a force in national politics in the 1994 elections, which brought a Contract With America-waving Republican majority to Congress. That deprived Bill Clinton of the agreeable legislature he wanted for his reform. After that, Limbaugh was a perpetual thorn in the Clintons' sides, ultimately leading to Bill Clinton's impeachment and setting the stage for the controversial election of George Bush. Limbaugh was instrumental in convincing the right-wing rank-and-file to support the Patriot Act, the wars in Afghanistan and Iraq and a possible air raid on Iran. Long the target of liberal efforts to neutralise him, he has managed to endure countless attempts to discredit him and kept his broadcast empire growing.
That is why Obama wisely chose him, of all the pundits, to pick a fight with so early in his administration. The sooner he can eliminate Limbaugh as a politically significant force, the closer he will be to enacting reforms. His timing was impeccable – he did it on a Friday, after Rush's show was over for the week, which gave the media cycle time to turn a few rotations before Rush could respond. Obama's attack was swift and direct, using Limbaugh as an example of allowing ideology to substitute for pragmatism in a time of crisis. "You can't just listen to Rush Limbaugh and get things done," he said during a meeting to encourage Republican lawmakers to support his economic stimulus plan.
http://www.guardian.co.uk/commentisfree/cifamerica/2009/jan/27/barack-obama-rush-limbaugh