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Shallow news coverage causes most Americans to underestimate the urgency of the threat of global warming. Television’s failure to adequately cover the climate threat, along with the deliberate opacity created by massive oil and coal advertising, masks the vivid realities of the situation, much like the haze and light pollution blocked out the reality of the night sky for those urban kids.
The television has been described as a weapon of mass distraction. On hearing about the methane leaking from the Siberian Sea, one Canadian blogger mockingly wrote, “Runaway climate change? Massive methane release off Siberia? Nah, let’s talk about Wall Street instead!” Meanwhile, on “the upper decks of our ‘Titanic,’ everyone is worried stiff about a crisis on Wall Street.”
Denial is a too-common human tendency, especially around global warming. On June 23, 2008, twenty years since he first warned Congress that human activity was causing the earth to warm, James Hansen warned that a “wide gap has developed between what is understood about global warming by the relevant scientific communities and what is known by policymakers and the public.”
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Apart from the direct influence of coal and oil advertisers, I fail to understand why the news media ducks or ignores these terribly important stories. In September 2006, Katey Walter, leading a US-Russian team of scientists, published an important paper in Nature warning that melting permafrost in Siberia, covering more than 10 million square kilometers of Russia, is releasing five times the amount of methane previously estimated by scientists. Walter compared the melting Siberian permafrost and the massive amounts of frozen methane that could be discharged as “a (ticking) time bomb waiting to go off,” threaten the world’s climate.
You would think Walter’s shocking findings would be newsworthy. Well, you would be wrong. While Radio Free Europe, the BBC, and NPR found it newsworthy, the mainstream US media was completely distracted by mindless pursuits. At this same time, network and cable channels were in a frenzy, with satellite trucks gathered in front of the Boulder, Colorado, district attorney’s office to report titillating details of JonBenét Ramsey’s warped admirer and supposed killer, John Mark Karr.
more at
http://www.alternet.org/environment/141990/our_last_chance_to_preserve_life_on_earth_is_slipping_away/?page=1