via AlterNet:
Is Whole Foods Sustainable or Just a High-Priced Hoax? I Took a Job There to Find Out
By Jill Richardson,
Ig Publishing. Posted August 18, 2009.
Was Whole Foods truly sustainable, or was it just a high-priced version of the same food one could find in a conventional supermarket?From Recipe for America by Jill Richardson. Reprinted with permission of Ig Publishing.As a sustainable-food aficionado, my attitude toward Whole Foods and other national chains offering organic food changes based on the available alternatives.
When I can buy directly from local farmers and food artisans, I avoid places like Whole Foods. However, when I am on the road and my next best option is Subway, I look to Whole Foods as an oasis.
After reading The Omnivore's Dilemma's harsh account of Whole Foods and its suppliers (Michael Pollan traces some of the food sold at Whole Foods back to its suppliers, and what he discovers is not necessarily the "supermarket pastoral" that the company promises) and then seeing Pollan debate Whole Foods CEO John Mackey, I decided to get to the bottom of the matter by taking a job in the bakery at a Whole Foods in San Diego. My goal was to answer the following question: Was Whole Food truly sustainable, or was it just a high-priced version of the same food one could find in a conventional supermarket?
Right off the bat, Whole Foods made an impressive effort to train its new staff members on how to properly handle organic food. I, along with the rest of the new hires, had to complete an eight-week training course with team trainers before going before team and store managers to be quizzed on the information we had learned. In addition, we had to complete computer-based training on various topics (earning a free organic-cotton T-shirt in the process). .........(more)
The complete piece is at:
http://www.alternet.org/environment/141973/is_whole_foods_sustainable_or_just_a_high-priced_hoax_i_took_a_job_there_to_find_out/