by Deb Cupples | Some health-industry powers that be have actually convinced thousands of struggling, working-class Americans that cheaper health insurance would be bad for them. So successful have health-industry execs' persuasion efforts been that many ordinary Americans who would actually benefit from cheaper insurance are downright angry that our government is even considering giving said Americans cheaper health care.
It's the damndest thing, but it shows that advertising works. Of course, we need only watch a few episodes of Mad Men to understand that.
The recent health-industry tactics remind me of Adolph Hitler's propaganda "rules," summed up as follows:
"...never allow the public to cool off; never admit a fault or wrong; never concede that there may be some good in your enemy; never leave room for alternatives; never accept blame; concentrate on one enemy at a time and blame him for everything that goes wrong; people will believe a big lie sooner than a little one; and if you repeat it frequently enough people will sooner or later believe it."
Yes! We need only look back at the Bush Administration's repeated duping of ordinary Americans for examples of the fact that many people will believe a lie if it's simply repeated often.
That said, today is the day for a "March on Washington" -- a "protest" against government health-care reforms. Rupert Murdoch's Fox has publicized it. Glenn Beck calls it "The 9/12 project." Thus, we know who'll be showing up to do the protest-related grunt work (i.e., holding signs and raising fists and screaming like the folks who surrounded the newly born Frankenstein monster).
That Fox is in on the game suggests that BIG money is behind the protest. BIG money, of course, tends to come from people who have BIG money. Bottom line: much of the funding for the so-called "9/12 project" likely comes from health-industry executives who enjoy the ability to funnel masses of consumers' and taxpayers' dollars into said execs' personal bank accounts.
If ordinary "protesters," understood that fact, they'd likely turn their signs and fists and voices against said health-industry execs. But, alas, said execs are paying for the media messages and time -- and they aren't being truthful about their anti-health-care-reform motives.
It'll be interesting to see how many people actually turn out for the so-called "9/12" protests. Even more interesting will be how various media outlets handle the so-called "protests."
I suspect that even if relatively few "protesters" show up in our nation's capitol today, industry-friendly media outlets (like Fox) will take close-up shots of the crowd to create an image of a larger crowd. I suspect that certain TV reporters will be play the role of breathless spectators, awed by the immense power of the (actually relatively small) crowd.
Even less-obviously-biased media outlets do have a stake in opposing such health-care reforms as the public option (i.e., the freedom for us citizens to choose cheaper, non-profit insurance over expensive, for-profit insurance).
Think of all those drug ads and hospital ads and insurance ads we see in various media. Those represent huge revenues for the media outlets that run those ads. Media executives don't need to be told that if Americans have a (cheaper) public option for health insurance, chances are good that health-industry companies will have fewer dollars to spend buying ads from various media.
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