This year's presidential campaign is already shaping up to be even more negative than the last. That's no accident. Our correspondent looks at the cloak-and-dagger world of opposition research—the updated version of "dirty tricks"
by Joshua Green
A s voters turn their attention toward the coming presidential election, an abiding question from the previous one frustrates Democrats: How is it, they wonder, that Al Gore told small fibs and was branded a liar while George W. Bush told big ones and was elected President? Gore's many exaggerations may have been foolish—that he had somehow invented the Internet, that he grew up on a Tennessee farm, and so on. But surely, this line of thinking goes, they paled alongside Bush's audacious claim that he could cut taxes by $1.3 trillion, effortlessly privatize Social Security, and still balance the budget.
A large part of the answer can be found in a BBC documentary titled Digging the Dirt, which was filmed during the 2000 campaign and never aired in the United States. The film centers on a team of Republican opposition researchers —a species that has existed in politics for eons but had recently undergone an evolutionary leap. From deep within the Republican National Committee headquarters the BBC tracked the efforts of this team, whose job it was to discredit and destroy Al Gore.
(snip)
Maligning an opponent, even with his own words and deeds, is a tricky business; voters take a dim view of "negative" politics, and are liable to punish the campaign carrying out the attacks rather than the intended target. Digging the Dirt provides a rare glimpse of how political operatives have learned to use the media to get around this problem, by creating a journalistic black market for damaging stories. During the first debate between Gore and Bush, in October of 2000, the BBC crew stationed itself inside the RNC's war room, filming researchers as they operated with the manic intensity of day traders, combing through every one of Gore's statements for possible misstatements or exaggerations. The researchers discovered two (Gore erroneously claimed never to have questioned Bush's experience, and to have accompanied a federal official to the site of a Texas disaster), and immediately Tim Griffin tipped off the Associated Press. Soon the filmmakers would catch the team exulting as the AP took the story.
Similar scenarios occurred countless times, on both sides, during the campaign. The operatives' sophisticated understanding of the media and their ability to manipulate the reporting of political news helps explain how Gore's public image shifted from that of stiff but competent technocrat at the outset of the campaign to that of serial exaggerator who would say anything to get elected. The steady stream of stories reinforcing this notion took its toll—a fact neatly documented by the filmmakers' shot of the New York Post after the debate: Gore beneath the headline "LIAR! LIAR!"
more…
http://www.theatlantic.com/issues/2004/06/green.htm
Printer-friendly format
Email this thread to a friend
Bookmark this thread
(1000+ posts)
Send PM |
Profile |
Ignore
