AlterNet /
By Ari LeVauxWhere To Find Really Healthy Eggs (It's Not at Whole Foods)
Most labels on poultry and eggs mean whatever the producer or vendor decides. Here's how to figure out what's what.June 23, 2010 |
Whole Foods describes its non-organic chicken, produced in Pennsylvania by Bell & Evans, as "barn roaming." The term has a nostalgic feel to it, invoking images of happy chickens pecking around a red barn with peeling paint.
According to a Bell & Evans representative, the company doesn't use "barn roaming" to describe its chickens, so I asked Whole Foods what it meant. A representative told me, "There is currently no clear regulatory definition of the term 'barn roaming.' We expect our suppliers who use this claim on their products to use a reasonable definition and we expect the claim to be truthful."
Consumers should also expect a reasonable and truthful definition of the labels on our food, but unfortunately the number of loosely defined or undefined marketing terms used for poultry and eggs dwarfs the number of legal terms. "Happy chickens," "ethical eggs," "pasture raised," "naturally nested," "wild hens," and "free roaming" are some examples of labels that mean whatever the producer or vendor decides.
"Barn roaming" sounds a lot like "cage-free," meaning the birds are locked together in a barn instead of individually in cages. But chickens grown for meat are never raised in cages, even at the worst factory farms. This doesn't stop Perdue from labeling its meat "raised cage-free."
A similar bit of marketing malpractice is the claim that chickens are "hormone-free*." The asterisk, mandated by USDA to accompany such claims, calls out a footnote explaining that no hormones are USDA-approved for chicken. Since no eggs or meat from hormonal chickens is legal, the hormone-free claim is no more useful than claiming that chickens don't eat radioactive waste. ...........(more)
The complete piece is at:
http://www.alternet.org/food/147280/where_to_find_really_healthy_eggs_%28it%27s_not_at_whole_foods%29/