Guardian: Trading on Fear (invasion of Iraq as marketing project)

From the start, the invasion of Iraq was seen in the US as a marketing project. Selling 'Brand America' abroad was an abject failure; but at home, it worked. Manufacturers of 4x4s, oil prospectors, the nuclear power industry, politicians keen to roll back civil liberties - all seized the moment to capitalise on the war. PR analysts Sheldon Rampton and John Stauber explain how it worked.

"The United States lost the public relations war in the Muslim world a long time ago," Osama Siblani, publisher of the Arab American News, said in October 2001. "They could have the prophet Mohammed doing public relations and it wouldn't help."

At home in the US, the propaganda war has been more effective. And a key component has been fear: fear of terrorism and fear of attack.

Early scholars who studied propaganda called it a "hypodermic needle approach" to communication, in which the communicator's objective was to "inject" his ideas into the minds of the target population. Since propaganda is often aimed at persuading people to do things that are not in their own best interests, it frequently seeks to bypass the rational brain altogether and manipulate us on a more primitive level, appealing to emotional symbolism.

(snip)

At MSNBC, a cable TV news network, meanwhile, a six-month experiment to develop a liberal programme featuring Phil Donahue ended just before the war began, when Donahue's show was cancelled and replaced with a programme titled Countdown: Iraq. Although the network cited poor ratings as the reason for dumping Donahue, the New York Times reported that Donahue "was actually attracting more viewers than any other programme on MSNBC, even the channel's signature prime-time programme, Hardball with Chris Matthews". Further insight into the network's thinking appears in an internal NBC report leaked to AllYourTV.com, a website that covers the television industry. The NBC report recommended axing Donahue because he presented a "difficult public face for NBC in a time of war ... He seems to delight in presenting guests who are antiwar, anti-Bush and sceptical of the administration's motives." It went on to outline a possible nightmare scenario where the show becomes "a home for the liberal anti-war agenda at the same time that our competitors are waving the flag at every opportunity".

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http://www.guardian.co.uk/usa/story/0,12271,995669,00.html

about the war and 9/11 before the elections of November 2002. Gawd, I hope people understand my posts. I'm trying not to post too much because my mind is fried. :spank:

This one against the teachers' union is one of the most egregious:

--snip--
Washington Times reporter Ellen Sorokin used terrorist-baiting to attack the National Education Association, America's largest teachers' union and a frequent opponent of Republican educational policies. The NEA's crime was to create a "Remember September 11" website for use as a teaching aid on the first anniversary of the attack. The NEA site had a red, white and blue motif, with links to the CIA and to Homeland Security websites, and it featured three speeches by Bush, whom it described as a "great American". In order to make the case that the NEA was somehow anti-American, Sorokin hunted about on the site and found a link to an essay preaching tolerance towards Arab- and Muslim-Americans. "Everyone wants the terrorists punished," the essay said, but "we must not act like by lashing out at innocent people around us, or 'hating' them because of their origins ... Groups of people should not be judged by the actions of a few. It is wrong to condemn an entire group of people by association with religion, race, homeland, or even proximity."

In a stunning display of intellectual dishonesty, Sorokin took a single phrase - "Do not suggest any group is responsible" (referring to Arab-Americans in general) - and quoted it out of context to suggest that the NEA opposed holding the terrorists responsible for their deeds. Headlined "NEA delivers history lesson: Tells teachers not to cast 9/11 blame", her story went on to claim that the NEA simultaneously "takes a decidedly blame-America approach".

This, in turn, became the basis for a withering barrage of attacks as the rightwing media echo chamber, including TV, newspapers, talk radio and websites, amplified the accusation, complaining of "terrorism in the classroom" as "educators blame America and embrace Islam". In the Washington Post, George Will wrote that the NEA website "is as frightening, in its way, as any foreign threat". If, as Will insinuated, even schoolteachers are as scary as Saddam or Osama, no wonder the government needs to step in and crack the whip.