Bush In High Gear-get to know W's campaign and their strategeries

From the March 8 Time magazine-two pages. Good read.
http://www.time.com/time/magazine/article/0,9171,1101040308-596130,00.html

Over the past two months, some Republicans have wondered whether in November Bush would manage to lose his government job. His once solid poll ratings have gone wobbly, and in a variety of surveys he even trails his likely challenger, Senator John Kerry. Now the White House is gearing up to take on Kerry and repair the damage of the past eight weeks — everything from missing weapons of mass destruction and confusing job-creation estimates to strange policy detours about Mars and steroid use.

WHEN THE GOING GETS ROUGH, BUY AIRTIME
This week the empire will strike back.

DEFINE YOUR ENEMY
How will the campaign take on Kerry?
The ads that tar Kerry as a waffler can sit in the can for a few more weeks, say Bush officials, who hope the press will give Kerry the going over he was largely spared during his primary campaign.

INVEST FOR THE LONG TERM
It has paid off. The Bush team has county chairs in all the 1,189 counties in 18 of the target states from 2000. It has held 127 regional training sessions. By June, it will have made 800,000 phone calls to Republicans. Almost 200,000 volunteers have signed on. It boasts that it will be able to run the first "national precinct campaign," involving lieutenants in all the 10,020 precincts of every swing state, a level of blanketing usually reserved for smaller campaigns.

am reading it now.

and told them I looked forward to reading a similar article about Kerry.

:headbang:
rocknation

The ads that tar Kerry as a waffler can sit in the can for a few more weeks, say Bush officials, who hope the press will give Kerry the going over he was largely spared during his primary campaign.

We didn't get much coverage of W's history back in the 2000 campaign now did we?

especially as I almost whined about Kerry doing it a couple of days ago:

One example: campaign and Republican National Committee (R.N.C.) rapid-response makers had been labeling Kerry a "Massachusetts liberal," not knowing that Bush likes attacks to be more specific. "He doesn't like it because it doesn't tell you anything," says a top Bush aide. "Tell people what that means. That's what he wants." Result: the campaign no longer uses the shorthand phrase Massachusetts liberal. Bush last week instead pointed to the particular when he told Republican Governors, "The candidates are an interesting group, with diverse opinions: for tax cuts and against them. For NAFTA and against NAFTA. For the Patriot Act and against the Patriot Act. In favor of liberating Iraq and opposed to it. And that's just one Senator from Massachusetts."

Kerry Blasts Bush's 'Broken Promise' on Jobs

http://story.news.yahoo.com/news?tmpl=story&cid=584&e=1&u=/nm/20040305/pl_nm/campaign_kerry_dc

The average politician, of which there must be millions around the world, probably says 'Broken Promises' about his opposition about 30 times a day. I've heard this phrase so many times during my life I am immune to it. It has absolutly no meaning what so ever. And there are other cliches in this article (OK it could be just the way the journalist writes it up).

As an example of what I mean, I am always amazed when people post how interesting they find coverage of the british Parliment. When I used to watch coverage of u.s. meetings, I was always amazed at how straight foward and truthful they were compared to britain, but I began to realise that it was just the same lying but in a different style that I was not used to.

Kerry needs to employ a script writter, won't cost that much relatively, and stop speaking in average politician speak, which we are all bored of, and which bush*, having dumped that approach, has the advantage in that his message will be listened to more because it sounds 'freasher'.

He opened his mouth and let it rip basically.

His mode of communication was blissfully free of some of the standard conventions that usually regulate political discourse.

On nation building
On balanced budgets
On jobs
On the envrionment

etc.