as per the expectations of their bosses. It is only now that events have taken a turn such that their blatant toadyism and brown-nosing to power and authority is becoming plain for all to see, that they suddenly develop a conscience. They can all go fly in hell.
It is not just commercials that manipulate us. On television news as well, image and sound are as carefully selected and edited to influence human thought and behavior as in any commercial. The news anchors and reporters themselves are chosen for their physical attractiveness--a factor which, as numerous psychological studies have shown, contributes to our perception of a person's trustworthiness. Under these conditions, then, the viewer easily forgets--if, indeed, the viewer ever knew in the first place--that the worldview presented on the evening news is a contrivance of the network owners--owners such as General Electric (NBC) and Westinghouse (CBS), both major defense contractors. By molding our perception of the world, they mold our opinions. This distortion of reality is determined as much by what is left out of the evening news as what is included--as a glance at Project Censored's yearly list of top 25 censored news stories will reveal. If it's not on television, it never happened. Out of sight, out of mind.
Under the guise of journalistic objectivity, news programs subtly play on our emotions--chiefly fear. Network news divisions, for instance, frequently congratulate themselves on the great service they provide humanity by bringing such spectacles as the September 11 terror attacks into our living rooms. We have heard this falsehood so often, we have come to accept it as self-evident truth. However, the motivation for live coverage of traumatic news events is not altruistic, but rather to be found in the central focus of Cantril's War of the Worlds research--the manipulation of the public through fear.
There is another way in which we are manipulated by television news. Human beings are prone to model the behaviors they see around them, and avoid those which might invite ridicule or censure, and in the hypnotic state induced by television, this effect is particularly pronounced. For instance, a lift of the eyebrow from Peter Jennings tells us precisely what he is thinking--and by extension what we should think. In this way, opinions not sanctioned by the corporate media can be made to seem disreputable, while sanctioned opinions are made to seem the very essence of civilized thought. And should your thinking stray into unsanctioned territory despite the trusted anchor's example, a poll can be produced which shows that most persons do not think that way--and you don't want to be different do you? Thus, the mental wanderer is brought back into the fold.http://www.mackwhite.com/tv.html