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"Answer the &$%#* Question!" MUST READ!!

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librechik Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-13-04 08:19 PM
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"Answer the &$%#* Question!" MUST READ!!
In light of the moron's total deflection of earnest questioning in tonight's press conference, everyone should learn how he does this and how to combat it. I meant to point out this valuable article sooner...

http://www.cjr.org/issues/2004/1/question-lieberman.asp

"It’s a dance choreographed by media trainers on the one hand and by unwritten and unspoken rules of acceptable journalistic behavior on the other. Television guests tiptoe around the questions while interviewers either lose control or throw out softballs aimed at making sure their subjects will want to come back. Media training, a competitive and growing industry, teaches people all the fancy steps they need to answer the questions they want to answer, not those of an inquisitive reporter. The result: in too many cases, interviews become excuses to practice public relations, and instead of shedding light, they cloud public discourse. The captive public sits and watches the waltz glide by.

“About all we interview any more are professional talkers,” says Bob Schieffer, who tries to squeeze informational tidbits from those talkers every Sunday on CBS’s Face the Nation. The professional part, of course, stems from who his guests are, mainly public officials. But it also flows from the teachings of media trainers, a branch of public relations that originated at J. Walter Thompson in the mid-1970s. Media training was largely a dual response to the tough questioning of Mike Wallace and others on 60 Minutes and the needs of the new business-media outlets that called for a constant stream of corporate executives to chat on the air. Soon other p.r. firms established media training practices, sensing a lucrative sideline in coaching people to handle tough questions.

For $4,000 to $10,000 a day, trainers who are as ethically and intellectually diverse as journalists themselves teach the art of performing for the press. Thirty years ago many members of Congress did not have press secretaries, let alone coaches to show them how to behave in front of a camera. Today it’s a rare public soul who has not been media trained. The risks are higher for the untrained person, says Joyce Newman, who heads The Newman Group, a New York training firm: “Anything seen or said tracks you forever, and can come back to smack you in the face.” So politicians, government bureaucrats, and as many as 70 percent of corporate CEOs are taught how to parry reporters’ questions and deliver predetermined messages. Even flower sellers coached by the Society of American Florists know they should talk about the color of roses when reporters call about price gouging on Valentine’s Day..."
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Hotler Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-13-04 08:27 PM
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1. He's shaken and rattled,
he can barely get the words out.
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Octafish Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Apr-14-04 05:57 PM
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2. Great read. Obviously, the crazy moron doesn't know that.
The unelected fraud tried his best, but all the coaching in Crawford wasn't enough. The guy's best was repeating the little bits that crawled up and down the few remaining working synapses of his booze and coke-stained cerebral cortex.

Hey, Bush! Can't find a mistake? Start from the day your Poppy helped you dodge the draft. You've made countless since.
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