Gore TV targets US twentysomethings

http://www.guardian.co.uk/usa/story/0,12271,1209998,00.html

Former US vice-president Al Gore's ambition to become a media player have come to fruition after he unveiled a multimillion pound deal to buy a TV channel he plans to transform into an independent station for twentysomething viewers.

After years of speculation Mr Gore and his partner, Democratic party fundraiser Joel Hyatt, confirmed the acquisition of the little watched cable channel, News World International, from French media group Vivendi Universal.

But he insisted he would not use the channel to act as an antidote to services such as Fox News, which stormed the ratings last year and overtook CNN on the back of their cheerleading of Bush and the war on Iraq. "This is not going to be a liberal network or a Democratic network or a political network in any way, shape or form," Mr Gore said.

At the launch neither Mr Gore, who will serve as chairman of the new venture, IndTV, nor Mr Hyatt, who will take on the role of chief executive, gave details about what sort of programming they intended to broadcast.

How do you pronounce it (having a d and a t right next to each other is idiotic)? How do you know it's a news network?
C'mon, Al! You can do better than this!

In tee vee. Don't bother to pronounce the 'd'

I kind of figured that was the pronunciation. But you shouldn't have any ambiguity when creating a new brand. It's the same reason Led Zeppelin is spelled without the 'a' in Lead.