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Will Kerry make excellent points and more than knock down Bush's assertions with clear, logical answers? Yes. Will it matter? Probably not so much. Part of it's definitly the media, who'll spin any middlingly-competent Bush performance as a win, but part of it is also W's fake folksiness and ability to speak in extremely clear, simple terms. He'll reduce the most complicated thing to an easy-to-remember sound byte.
Even so, if Kerry can merely make sure not to come off as arrogant, but to come off as forceful, I think he'll do okay. Honestly, the best we can do is to improve Kerry's fundamentals - his likeability, his perceived "ability to be a strong leader," etc., but I don't think his overall poll numbers will move too much, at least not initially. It'll be a tie.
In essence, as long as Kerry can keep from making Gore's *mistakes* the debates will at least be a draw, at least through the final one. Since roughly half the country passionately hates Bush and the other half passionately loves him, or at least passionately hates Kerry, the numbers won't budge significantly - they'll likely reinforce the impressions of most voters.
And no, I'm not trying to artificially reduce expectations. I realize that Kerry's an excellent debater, but what some right-wing commentators have said is true - this isn't the Yale Political Union, this is a mass-media, commercial event that's incredibly dumbed-down.
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