|
Edited on Sun Oct-24-04 02:29 PM by norml
I worked at Gallup,and in we were told that surveys must be read verbatim,in order to be accurate. I quickly learned that to make quota veteran interviewers shorten,simplify,or leave out parts of questions. The Gallup survey questions,as written,are often written in such a convoluted,and annoying way that the surveys would be nearly impossible to complete,if read as is. Those employed to check for quality by listening in never bring this up,at least not with successful interviewers. Only newbies who haven't caught on,or trainers,demonstrating how it's supposed to be done,read the surveys verbatim. Only if you were caught making up the answers,and filling out the surveys yourself would you be fired. Also if you hope to make quota you get rid of difficult people who won't quickly rattle off answers to questions from the selections provided. You put them down as refused. Other polling services follow Gallup's lead,so it's possible things are done this way everywhere. These problems are made even worse by the greedy children of the founder jacking the quotas up way too high,in order to do as many surveys as possible.
|