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So far, part of the problem is that every term we can use to describe those trying to use this election to grab power has enough positive connotations to rob our critique of its effectiveness.
Say we refer to them as "conservative Christians." Most people have a positive view of "Christians" and at least a neutral view of "conservative" (it's a description, not a condemnation). "What's so bad about being Christian and conservative?" would be the likely reply.
Or, we call them "fundamentalists" or "evangelicals." The latter is a purely-neutral term, the former neutral to slightly-negative. But, for many who react negatively, it is usually in the context of Islamic "fundamentalists," normally far away from us.
The "Religious Right"...? Most people have no problem with "religious," and "right" is also a synonym for "correct."
"Talibornagain," while clever, takes a bit too much conscious thought to be immediately effective on a precognative level. "Religious Reich" gets a bad reaction, since many people think equating any major political movement in this country with the Nazis is going way overboard.
We need a catchy phrase that can be repeated over and over, and that can reframe these people, not as especially "moral" or "religious," but in a negative yet accurate light.
I propose that the label we need is...
HATE BRIGADE
It's a perfect choice. First of all, it's catchy, in a near-rhyming way. Second, there's no way it can carry any positive connotations. Third of all, the word "brigade" accurately describes the current fundie notion of being an army on the march, plays into the fears of non-fundies that their goal is to force us, much like an invading army, to adopt their way of life, and echos earlier intolerant religious movements like the Temperance Brigades. Finally, it accurately reframes their claim to "moral values" into one where the only thing they have to offer is generalized hatred at anyone not like them.
So, let's make a point of turning this into a meme. Use "hate brigade" (for clarity, possibly initially combined with known terms, such as "the fundamentalist hate brigade," "Pat Robertson's hate brigade," "the religious right hate brigade," etc.) every time you describe fundies. Make it a common part of your language in forums like this. Use it when you call in to radio shows and write letters to the editor. Try to make it heard often enough that it spreads into the conventional wisdom of the general populace, so that at least some of them, when they hear something about the "religious right" or "Christian Coalition," will subconsciously hear "hate brigade."
The right has been doing this to us for decades, now. It's time to turn the tables.
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