Applied Public Relations School
The APR School consists of a brief series of presentations followed by the Game of Spin. The class is divided into "communications divisions" and each team faces a unique communications challenge. Each team then devises its own strategy and tactics to deal with the scenario, and then presents its plan to the rest of the class, with presentations graded by a panel of distinguished PR professionals.
What kind of challenges does Spin offer? Here are a few of the examples of scenarios from past APR Schools:
Your organization has just received a subpoena from a congressional oversight committee for all records related to your expenditures and activities in 1996. The subpoena seeks information regarding anything your group did regarding any issue or individual germane to the U.S. House, Senate or presidential races that year. Your organization is a not-for-profit group that is not permitted to engage in political activity. The scope of the subpoena will require your organization to significantly enlarge your dependency on outside counsel. The subpoena is received at your group’s office at 3:15 p.m. on Thursday.
MORE
http://www.therightvoice.org/aprs/default.aspREAL LIFE SCENARIO
The Leadership Institute is a 501 (c)(3) non-profit, non-partisan educational foundation.
It does not support, endorse or oppose candidates or proposed legislation. The Leadership Institute does not discriminate with respect to race, color,religion, national origin, sex, age, marital status, or partisan affiliation. The Leadership Institute has an open admission policy, all programs are open to the public.
http://www.leadershipinstitute.org/01ABOUTUS/copyright.htmThat’s why places like the Leadership Institute are so critical. I have a 501(c)(3) organization, the Young American Broadcasters, and when I was first starting it, Morton allowed me to come over here and train the kids here. Now one of those kids, Ben Ferguson, has gone on and spoke at the Republican Convention this summer. Ben Ferguson is one of our Young American Broadcasters. I couldn’t have done that without Morton because he knew it’s all about trying to get these young people involved.
Can you imagine how wonderful it would be if in the next 10 to 15 years we could look to any major media outlet -- whether its internet, radio, TV -- and know that someone trained by the Leadership Institute is working there?
http://www.leadershipinstitute.org/04RESOURCES/Speeches-cullum.htmFAQ
Q: Is my donation tax deductible?
A: Yes, all contributions are tax deductible to the extent allowed by law. The Leadership Institute is classified by the Internal Revenue Service as a 501(c)(3).
Q: How does my donation help the conservative movement?
A:Your donation will help train tomorrow's conservative leaders to be more effective so they can win crucial campaign and legislative battles.
Q: How is the Leadership Institute funded?
A:The Leadership Institute is funded by more than 30,000 individual donors across America and private foundations. The Institute does not accept any money from the United States Government.
http://www.leadershipinstitute.org/05CONTRIBUTE/03FAQ.htm