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McDonald's will pay top artists to incorporate the 'Big Mac' into songs

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DustMolecule Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:20 AM
Original message
McDonald's will pay top artists to incorporate the 'Big Mac' into songs
<snip>
According to Advertising Age magazine, the fast food chain will pay rappers up to £2.80 ($5) every time a song namechecking the burger is played.....

..... Advertising Age said that McDonald's would not pay an artist upfront but that they would be rewarded based on the airplay songs received in the United States....

.... McDonalds said the initiative was in line with its 2003 global marketing campaign aimed at 18-34 year olds, which launched the slogan 'I'm loving it'....

... The marketing plan was criticised by some consumer groups, which claimed that children would not be aware that the artists had been paid to promote the burger.

"Even as food companies pay lip service to the idea of responsible marketing, they increasingly turn to new and deceitful ways of targeting children," said Dr Susan Linn, co-founder of US group Campaign for a Commercial Free Childhood.

More: http://news.bbc.co.uk/2/hi/business/4389751.stm






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Sabriel Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:20 AM
Response to Original message
1. Does "Big Mac Daddy" count in a rap song? n/t
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tanyev Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:21 AM
Response to Original message
2. Did they get the idea from the Bush administration?
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MemphisTiger Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:22 AM
Response to Original message
3. Maybe Hootie can play both sides by working it into his
tender crisp bacon cheddar ranch song
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solinvictus Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:22 AM
Response to Original message
4. Big Mac..
I went to McD's the other day to purchase my annual Big Mac. I eat them about once per year and I must say, it was the saddest looking little sandwich I've ever blown $2.50 on before. They won't get my fast food $$ again. I guess I'll just make them at home.
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tuvor Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:24 AM
Response to Original message
5. Product placement is now officially everywhere. n/t
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peekaloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:24 AM
Response to Original message
6. it rhymes wit' heart attack.
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elehhhhna Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:30 AM
Response to Reply #6
8. Does it have to be mentioned in a positive light?
Because this could/should backfire, bigtime.

Greasy fries, Supersize! I Blame McDonalds for my thighs.
Knees are trashed--legs are, too.
THank the Lord they have Drive-Thru!

Burp burp burp burp

Repeat
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peekaloo Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:34 AM
Response to Reply #8
9. LOL!
:thumbsup:

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DustMolecule Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:36 AM
Response to Reply #8
10. LOL - Great Idea!!! (eom)
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KittyWampus Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:52 AM
Response to Reply #8
12. Please Please Please STart A Thread For This Lyric... It Deserves It's
own thread.

OMG! How funny & creative.
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AG78 Donating Member (840 posts) Send PM | Profile | Ignore Tue Mar-29-05 10:30 AM
Response to Original message
7. Finally
Edited on Tue Mar-29-05 10:31 AM by AG78
Thank God(and I say that as an atheist) that this crappy species will make damn sure this planet is turned into one giant corporate commercial. Keep going PR firms. I hope I will be able to see the ultimate in human civilization come to pass. And then when I do die, or end up with liquid for a brain, that some creepy politician will use my body for political purposes, and I hope I'll be able to help. I want to be exploited! I'm not worth anything unless I can make money, so it's about time that starts happening on a large scale. I'm talking millions, no, billions. My body making trillions for a global corporation that controls the minds of human beings, especially the little children. The sooner you control them, the more money you get from their tiny hands. You have to admit, that sounds damn good.

Commercial free childhood? Now that's fucking crazy.
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LeftHander Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:46 AM
Response to Original message
11. whores....
Music industry sucks when artists have to resort to whoring to get paid...

Big media eats up all the money from cD sales (most record deals leave little for the artist...) So they have to whore themselves to pigs like fuckDonalds...
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GiovanniC Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 11:08 AM
Response to Original message
13. Yo... Listen Up
If I keep Supersizin' my fries 'n
Myself then
My doctors they told me
I keep eatin' this old grease
I'll have a coronary
N' when I die then my homies
Won't be able to hold me
Or my coffin
When they walkin
To the dirt they'll put me in
And they cannot cremate me
Cause I'll burn with too much heat
Like two all beef patties
So I gotta say fuck it
And pass up that bucket
Filled with Chicken McNuggets
And maybe live to be eighty
Still datin' twenty-year-old ladies
Surrounded by grandbabies
Twice my girlfriend's age.

Peace y'all.
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KittyWampus Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Mar-29-05 10:31 PM
Response to Original message
14. Kick
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