"scare the bejesus out of the voters"

The Village Voice: Features: Come Out Fighting by Rick Perlstein

http://www.villagevoice.com/issues/0338/perlstein.php

It is an unlovely fact, but a fact nonetheless. The surest way to win a presidential election is to successfully scare the bejesus out of the voters about what will happen if the opponent becomes, or remains, president of the United States. Not a pleasant thing for Democrats, who like to be nice, to have to ponder.

Fortunately for the squeamish, they will simply be telling the truth. George W. Bush is scary. Going negative against him, early, even right out of the box, might be not just a winning strategy. It will also be the patriotic thing to do. Just ask Rand Beers.

I fantasize about the Democratic nominee kicking off his campaign with a TV spot like this:
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edit, to make subject line 'sexier'

:scared: :scared: :scared::scared::scared::scared:

Try these on for size:


1)
"When asked about the long term future of the United States, X leading economists said America would be bankrupt by 2010 if economic policies pursued by the Administration continue. This country cannot afford another four years."

Underscore the point by showing video of what bankrupt really means: no police, no fire fighters, no military, no jobs, no food, and the ruling junta sitting on a large pile of cash while everyone else is lining up for the soup kitchens.


2)
"For most workers, wages after inflation have declined under the last five Republican administrations. Can you still afford to vote Republican?"