Brit Broadcasters hail success of joint exit poll
John Plunkett
Friday May 6, 2005
BBC and ITV news chiefs were celebrating today after their first-ever joint exit poll proved remarkably accurate in predicting Tony Blair's sharply reduced majority.
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"Exit polls don't have the best pedigree of going brilliantly, not necessarily in this country but in America. We thought why not get the finest brains together to make it work a bit better. It's usually a case of 'all is fair in love and journalism' but this time we all worked together."
Poll companies' reputations took a bashing in the 1990s when predictions for the 1997 and in particular the 1992 election proved way off the mark.
Mistakes in predicting George Bush's victory at the 2000 presidential elections in the US even prompted the BBC and ITV to consider axing their exit polls.http://media.guardian.co.uk/site/story/0,14173,1478206,00.html