http://www.guardian.co.uk/online/comment/story/0,12449,1532299,00.htmlMurdoch's tangled web
Self-confessed 'digital immigrant' Rupert Murdoch's indifference to the internet over the past five years has left a void he is now scrambling to fill
Emily Bell
Wednesday July 20, 2005
Some things do not change. One of them is the impossibility of assessing the value of new media acquisitions to old media companies. Another is the inadvisability of mocking a purchase of any description made by Rupert Murdoch.
Yet rather like the New York Times buying About.com for $400m, there is something about News Corp's $580m purchase of Intermix Media which just does not feel right - we are back to the analogy of septuagenarians dancing to Girls Aloud.