Health Insurers Show Employees
Graphic Surgery Videos
By SARAH RUBENSTEIN
THE WALL STREET JOURNAL ONLINE
November 30, 2005; Page B1
Consumers clicking through a health insurance Web site, past the doctor directories, claim forms and benefits summaries, may happen upon something a little more compelling: live-action surgery videos.
There is the diabetic foot-ulcer procedure, in which forceps peel away dead tissue as blood drips down the foot. There is the skin-cancer footage, in which a scalpel cuts into the fine, wrinkled skin on the hand of an elderly woman. And there's the cataract video, which shows a needle piercing an eye, while a narrator explains that the needle is used to "fragment the lens into thousands of little pieces and suction it'' away.
But some physicians have mixed feelings about the visual displays. "There's a shock value to this, and just the shock value is going to scare some people away'' from surgery that may benefit them, says Richard de Asla, an orthopedic surgeon at Massachusetts General Hospital in Boston.
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