How Much Do These Phony Stage Sets Cost Us? --->>>

Keepers of Bush Image Lift Stagecraft to New Heights

By Elisabeth Bumiller
The New York Times
May 16, 2003

<excerpt>

"I don't know who does it," Mr. Deaver said, "but somebody's got a good eye over there."

That somebody, White House officials and television executives say, is in fact three or four people. First among equals is Scott Sforza, a former ABC producer who was hired by the Bush campaign in Austin, Tex., and who now works for Dan Bartlett, the White House communications director. Mr. Sforza created the White House "message of the day" backdrops and helped design the $250,000 set at the United States Central Command forward headquarters in Doha, Qatar, during the Iraq war.

Mr. Sforza works closely with Bob DeServi, a former NBC cameraman whom the Bush White House hired after seeing his work in the 2000 campaign. Mr. DeServi, whose title is associate director of communications for production, is considered a master at lighting. "You want it, I'll heat it up and make a picture," he said early this week. Mr. DeServi helped produce one of Mr. Bush's largest events, a speech to a crowd in Revolution Square in Bucharest last November.

***

A third crucial player is Greg Jenkins, a former Fox News television producer in Washington who is now the director of presidential advance. Mr. Jenkins manages the small army of staff members and volunteers who move days ahead of Mr. Bush and his entourage to set up the staging of all White House events.

***

The president's image makers, Mr. Bartlett said, work within a budget for White House travel and events allotted by Congress, which for fiscal 2003 was $3.7 million. He said he did not know the specific cost of staging Mr. Bush's Sept. 11 anniversary speech, or what the White House was charged for the lights. A spokeswoman at the headquarters of Musco Lighting in Oskaloosa, Iowa, said the company did not disclose the prices it charged clients.

http://www.notinourname.net/resources_links/bush_image_may03.htm