Some of you may have heard about the growing firestorm caused by Ford's cave-in to the homophobes at the American Family Association (
Dobson's gang), who just forced Ford to pull their ads from gay publications.
Apparently Ford's marketing people are already blocking incoming emails, but
I'm posting the contact phone numbers for some of Ford's marketing people below (scroll down). Feel free to give them a call.
Ford has produced award-winning ad campaigns for the African-American, Hispanic-American and Asian-American markets. Maybe you could ask Ford what they'd do if the KKK demanded they stop advertising to these minority groups.
Ford Motor Company embraces homophobia in order to appease religious right -- Americablog.orgFord confirms pulling ads to appease anti-gay religious right bigots; company didn't want to advocate for the "gay agenda" -- Americablog.orgThis is the hateful American Family Association message that Ford is now apparently embracing -- Americablog.org Bet someone at Ford is choking on their Danish this morning -- Steve GilliardJaguar, Land Rover ads halted in gay media, Ford confirms -- The AdvocateDo a little googling and you'll see that Ford happens to be very proud of their highly effective ad campaigns geared towards other important minority market segments, such as African-Americans, Hispanic-Americans and Asian-Americans:
FORD DIVISION LEADS WAY IN NEXT MARKETING FRONTIER: BRAND INTEGRATION - Multicultural EffortsOne of the most dramatic transformations under way in the automotive marketplace involves the growth of ethnic minorities. Ford is intensifying its efforts to better connect with African-American, Hispanic and Asian-American consumers in a comprehensive cross-media multicultural campaign.
Building on the success of the multicultural campaign for the 20004 F-150 and the 2005 Focus, Ford’s new multicultural advertising will include television, print, radio and Internet marketing efforts designed for specific ethnic groups. Zubi Advertising (Hispanic), Uniworld Group (African-American), and PanCom International (Asian-American) have developed advertising that showcases Ford’s new vehicles in a unique and creative way. http://www.diversityinbusiness.com/dib2005/dib20510/Adv_FordFusion.htmFord Sponsors AOL Latino City GuideMinority Marketing Gains Speed -- Reaching out through advertising proves lucrative, say ad makers.Best Hispanic Spots of 2004 - Ford Focus (Zubi Advertising, Coral Gables, FL)Diversity Automotive Advertisement of the Year (Asian-American Print Ad) -- PanCom InternationalSo... Ford's award-winning ad campaigns for the African-American, Latino-American and Asian-American markets is just a smart business decision -- but when
child-beating advocate SpongeDog Stickypants from the American
Taliban Family Association tells Ford to stop marketing to gays, Ford immediately caves in to the bigots.
I'm going to call EVERY SINGLE ONE OF THE PHONE NUMBERS BELOW AT FORD and ask them:
If the Ku Klux Klan told Ford to stop marketing to African-Americans and Hispanic-Americans and Asian-Americans, would Ford take orders from the KKK too? So why is Ford taking orders from the 21st-Century KKK - Dobson's AFA? Contact: Rosemary Mariniello, Jaguar Land Rover North America, (201) 818-8010
Contact: Jim Cain, Ford Division, (313) 248-6288
Contact: Sara Tatchio, Lincoln and Mercury, (313) 594-3744
Contact: Roger Ormisher, Volvo Cars of North America, Inc., (800) 970-0888
Contact: George Pipas, Ford Motor Company, (313) 323-9216
Contact: Dan Bedore, Ford Division, (313) 323-7045
Contact: Steve Lyons: 313-845-1621
Contact: Mae Smith: 313-845-1510
Contact: Terri Cavanaugh: 313-845-0580Some quotes from Americablog.org:
"Ford wants to dance with bigots, that's fine. But you don't get to do that in the year 2005 and remain a prosperous company in America."
"Message to corporate America: When the 21st century incarnation of the Klan comes knocking, tell them to go to hell."
"If they think they're above the fray and too big to be influenced by the mean homosexuals, they ought to give Bill Gates a call and see
what happened to Microsoft when they endorsed outright bigotry in order to appease America's Taliban."