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Thank you for your e-mail.
On behalf of all of us here at Jockey, I want to personally apologize for the disappointment you experienced. Jockey has always been deeply devoted to dignity and taste. And the last thing we'd want to do is foster any misunderstanding about that.
We appreciate your devotion to your principles, and we respect your determination to make those principles drive your purchasing decisions, both now and in the future. And it is our determination to be the kind of brand that your entire family can feel comfortable with.
Please let me assure you that the fact that you took time to share your feelings does matter. It matters to our advertising team, it matters to our marketing group and it matters to our senior management staff. In point of fact, they are carefully reviewing each email, letter and phone message we've received about our new radio ads, the first we've done in over a decade. What with us being a little "new" at radio advertising after such a long absence, please rest assured that media purchases for 2005 will be made in accord with what we know to be our consumers' wishes.
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