Miller Brewing drops effort for injunction against rival ads

MILWAUKEE (AP) -- Miller Brewing Co. said Monday it would no longer try to force its chief rival to pull an ad calling Miller Lite the 'Queen of Carbs.'
The ad was part of a larger Anheuser-Busch Cos. campaign targeted in a lawsuit filed by Miller Brewing last month in federal court in Milwaukee.

Miller spokesman Scott Bussen said the company would continue with its lawsuit, which claimed Anheuser-Busch was making false and misleading statements about Miller Lite in its ads.

'The rest remains in place, and we'll proceed according to the court's timeline,' Bussen said.

A federal judge was scheduled June 29 to hear the Milwaukee brewer's request for a restraining order against the 'Queen of Carbs' ad. Miller Brewing will not pursue a preliminary injunction because Anheuser-Busch's campaign 'failed to slow Miller Lite's momentum,' according to a company statement Monday.

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LOL, that commercial cracks me up every time. Can't stand either beer (might as well drink near beer), but at least they tend to have pretty good ads.

Like the "World Select" ads :"World Class Beer"?, Pilsner? Sure, next please!.
The list of countries alone drove me nuts : "Ireland, Spain, Italy, Korea, Japan, Canada, China, Argentina, UK" - not to ridicule the beer made in these countries (although several deserve it), but Pils? Not a single Pils nation in the list.

The other is the "Miller Lite - a real Pilsner" ad. Not a chance!