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Dairy Queens are so ubiquitous in the Lone Star State that the familiar red logo is sometimes referred to as a Texas stop sign. So naturally we were interested when the company sent out a release saying customers would get a free sample of their new frozen drink if they brought an actual, live cow to a Dairy Queen on August 24.
Initially we had two thoughts: 1) Who brings a cow to a place that sells hamburgers? Is this some kind of "Scared Straight" program for bovine juvenile delinquents? And 2) Isn't it kind of unhealthy having an animal dropping cow patties all over a place that serves food?
The city's department of health confirmed that it would indeed probably violate a passel of laws; a DQ spokesman said farmers use the drive-thrus every day with livestock in trailers.
So instead we focused on the new drink -- the MooLatte. Which to our ears sounded a lot like "mulatto," which is a tired racial epithet we really hadn't heard since the last time we watched the movie Mandingo. Or, to be classy, Roots.
We're not the only ones. "Doesn't Dairy Queen have any black employees?" asked Timothy Noah of the online magazine Slate. "Or at least someone who's seen Show Boat?" (Show Boat was the Mandingo of its time.)
http://houstonpress.com/issues/2004-08-12/hairballs.html