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Archae Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 11:58 AM
Original message
For the beer drinkers here:
Would you drink this?

Miller Brews Up Fruity 'Beer'

POSTED: 9:08 am CST March 4, 2005

MILWAUKEE -- It's fruit with a kick.

Miller Brewing says it will test market a new fruit-flavored malt beverage from South Africa, even though the brewer has dropped other flavored malt drinks because of disappointing interest.

The Milwaukee brewing company will test a product called Brutal Fruit in Seattle, Tampa and Richmond, Va., beginning March 14.

Miller says the product is fruit juice with 5 percent alcohol, much like beer. It will come in four flavors -- strawberry, mango, kiwi and raisin-like litchi.

http://www.themilwaukeechannel.com/food/4253595/detail.html
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trotsky Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:01 PM
Response to Original message
1. Have you ever tried Leinie's Berry Weiss?
That stuff is sweet. I can barely finish a bottle - and now that Miller owns Leinie's, I wonder if that's what they have in mind.
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:01 PM
Response to Original message
2. Uh, yuck.
Besides, lychee (where'd they get the "litchi" spelling?) doesn't taste anything like raisins.

But since these people have obviously had their heads up their asses, it's reasonable to assume their taste buds aren't working to well.

Redstone
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asthmaticeog Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:02 PM
Response to Original message
3. Fruited beers have existed for centuries.
Some of them are quite good.

I'll reserve judgment on what Miller intends to put out until it's out, but I'll bet it's probably crap.
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On the Road Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:03 PM
Response to Original message
4. Coming from Miller, I'm Expecting it to be Too Sweet and Artificial
tasting, something like Zima.

Fruit flavored beers are not always bad. One of my favorite treats a rich brown Belgian raspberry lambic.
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:05 PM
Response to Reply #4
7. You're right, they're not talking about
beer with some fruit flavor in it; they're talking about some kind of fruit-juice analog with crappy, cheap malt liquor to provide the alcohol.

Redstone
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CottonBear Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:04 PM
Response to Original message
5. I prefer Radler (sp?) which is a Bavarian beer drink.
You mix Paulaner Weiss beer with lemonade. The good citizens of Munchen drink this in the summer. I've consumed this in one of Munchen's fine Irish pubs (the most Irish in Europe seem to be in Munchen!) Yummm! Try it sometime.
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no name no slogan Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:32 PM
Response to Reply #5
12. Sounds like the English Shandy
...which is 1/2 pint of ale or lager and 1/2 pint of English Lemonade. English Lemonade, however, is nothing like its American counterpart-- it's more like a sweeter version of Sprite or 7-Up.

Shandies are great in the summertime. :)
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jswordy Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:05 PM
Response to Original message
6. BLEEEAH!
Damn, if yer gonna invest the R&D bucks, invest them in making a better beer!

Course, all these fruity malt beverages are aimed at the too young to drink market...just like Boone's Farm was back in my day.
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Robeson Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:08 PM
Response to Original message
8. I agree with what the poster above said...
Edited on Fri Mar-04-05 12:09 PM by Robeson
...go with Lambic Ales. They are quite good. And watch out for Miller and artificial ingredients.
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Sporadicus Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:26 PM
Response to Original message
9. It'll Never Wash My Palate
Edited on Fri Mar-04-05 12:27 PM by Sporadicus
If I want a 'fruity' beverage, I'll drink hard cider...or wine. I assume this product is targeted toward younger consumers - as with Zima or Boone's Farm. It's likely full of chemicals I have no desire to ingest anyway.
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Blue-Jay Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:28 PM
Response to Original message
10. I generally don't like fruity beer.
Pete's Strawberry Blonde is the exception. Good stuff.
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no name no slogan Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:30 PM
Response to Original message
11. Sounds a lot like ZIMA
:puke:

Don't forget that this is the same company that introduced us to "Miller Clear" about a decade ago. Clear Beer? :wtf:
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flvegan Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:52 PM
Response to Original message
13. Great, test marketing is in my city.
It's their take on the Bacardi (Anheuser Busch) and Smirnoff successes.
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Worst Username Ever Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Mar-04-05 12:55 PM
Response to Original message
14. I prefer Schmidts Gay.
If you're thirsty, and you're gay, pick up a Schmidt's Gay!
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