'Star Wars' Midnight Showings Total $16.5 Million
By Steve Gorman
Reuters
Friday, May 20, 2005; 2:57 PM
LOS ANGELES (Reuters) - The grand finale to the "Star Wars" saga opened in sold-out theaters on Thursday to legions of fans dressed in their Jedi finest, generating an estimated $16.5 million at debut midnight showings alone.
The unprecedented tally reported by distributor 20th Century Fox from some 2,900 midnight screenings fueled anticipation that "Star Wars: Episode III -- Revenge of the Sith" would mark one of the biggest film openings of all time.
"This is a huge number," said Paul Dergarabedian, president of box office tracking service Exhibitor relations. "It portends a huge opening day number. I think the sky's the limit right now."
An estimate for the movie's entire first day was not expected until Friday, and Dergarabedian said there was little to measure "Sith" against so far. Studios rarely break out figures for midnight showings only.
Perhaps the closest comparison, Dergarabedian said, was to "The Lord of the Rings: The Return of the King," which took in roughly $8 million from 2,100 midnight, midweek screenings in December 2003. That film went on to gross $34.5 million for its first whole day and $124 million through its opening weekend....
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