Dischord says Nike stole Minor Threat artwork

According to this story, multi-billion dollar shoemaker, Nike has stolen the legendary artwork of hardcore pioneers, Minor Threat. Destined for a campaign called Major Threat, the style and iconic imagery was used for the advertising and done so without the permission of Washington, D.C. based indie Dischord. The label owns the copyright on both the recording and artwork. When asked by Pitchfork, the label had this to say with regards to permission:

"No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."

http://www.punknews.org/article.php?sid=12949&mode=thread&order=0&thold=0

and yeah, Nike co-opting their cover art is sacrilegious.

...and attitude just to sell vrap to an ultra-consumerist mainstream culture is sacriligious.

Thanks, some new entertainment for me.

Sweatshop mofos.

Steal Minor Threat shit, and maybe you piss off the straight edgers that know where their philosophy got it's name. Then, maybe you sell nothin', bitches.

Blackspot all the way...

Go along with the crowd and that crowd lovers their Nike gear.

about those that know the sxe heritage. They wouldn't...

A true sxe wouldn't be caught dead in Nike gear that didn't come from a thrift store.

This is just another reason for me to hate them.

they'd get sued out of existence. Scummy fucky fucktard fuckwads.

Fuck them, no Nike for me.

either, LOL!