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no surprise. jack white has become a starlet-dating michael jackson imitator anyway
from pitchforkmedia.com:
White Stripes to Sell Coca-Cola, Live Tracks
Rob Kleckner reports: Sorry, G. Love. Looks like Coca-Cola have hired a new blues-loving white rock star to hawk their product. According to NME.com, Jack White is taking his love of red and white to the next level, having penned a brand new jingle for a forthcoming ad campaign by the soft drink behemoth.
"I've been offered the opportunity to write a song in a way which interests me as a songwriter," White told NME.com. "I certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange. But to be asked to write something particular along one theme of love in a worldwide form that I'm not really used to appealed to me." Not to get all grammar-Nazi up in here, but the way that came out makes it seem like Jack's not used to worldwide love. Well, he is from Detroit...
"I've written a song and I wrote it really quickly and it's an interesting commercial that's been made," he said. "I was inspired by the commercial."
An ad inspiring more than the urge to buy massive amounts of stuff, masturbate, or destroy one's television? Sounds like something special. We hope Michel Gondry directed it!
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