Catholic Magazine Apologizes For Advertisement With Naked Ass

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ROME (Reuters) - One of Italy's most popular magazines, the wholesome Famiglia Cristiana weekly, will apologize to its readers for printing an advertisement which showed a woman's naked bottom, the magazine said Tuesday.

The advert caused a storm as it was the first time the Catholic magazine, whose title means "Christian Family," had shown nudity, a common feature in many non-religious magazines in Italy in both advertising and editorial content.

"Modesty and chastity are important values for us and we are not giving them up," editor Antonio Sciortino wrote in a message apologizing to readers to be published in the next issue which goes on sale Wednesday.

The advert, for a maker of ventilation machines, shows a naked bottom through a misty glass shower door. "If you want to see clearly, call an electrician now," reads the text.

Sciortino initially defended the magazine's decision to run the advert but backed down after complaints from readers.

http://news.yahoo.com/s/nm/20051108/od_nm/italy_nude_dc;_ylt=AjxPVAMu3AZs0uJQtNMXwbcSH9EA;_ylu=X3oDMTBiMW04NW9mBHNlYwMlJVRPUCUl

:kick:

Except to say... Electrician Jeans Cleavage is NOOOO substitute.

I'm thinking that's what they're all in an uproar about.

don't see how we can comment knowledgeably w.out being able to inspect the evidence :-)