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You thought those Burger King commericials were creepy, guess what is next

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LynneSin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 07:56 AM
Original message
You thought those Burger King commericials were creepy, guess what is next
http://www.adage.com/article?article_id=108613

Burger King's 'King' to Star in Video Games

LOS ANGELES (AdAge.com) -- The King is about to go Rambo. Burger King and Microsoft are partnering for a first-of-its-kind deal that will build three video games around the restaurant chain's ubiquitous mascot, putting him into shoot'em-ups that will be a cross between "Halo" and "Destroy All Humans." The deal was first reported on gamer Web site Kotaku.com, though details were confirmed independently by Advertising Age.
For the first time, a major consumer marketer has built a video game from the ground up around its advertising icon.

A first for an ad icon
The deal marks the first time any major consumer marketer has had a video game built from the ground up around its advertising icon. The U.S. Army has financed several mainstream video games, including "America's Army" that began as a free download and has been formatted for various consoles as training and recruiting tools, and the marketing community has embraced online advergames. But console games such as the ones Burger King and Microsoft plan to create are novelties.

"That's the sexiest category," said Mike Vorhaus, managing partner, Frank N. Magid & Associates. "This is a pretty unique situation."

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Nicholas D Wolfwood Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 08:40 AM
Response to Original message
1. Whoever wrote that is wrong.
They made games out of the 7-Up Spot and the Dominos Pizza "Noid".
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TheMightyFavog Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 09:56 AM
Response to Reply #1
2. And the Kool-Aid man.
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Blue_Tires Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 07:50 PM
Response to Reply #2
19. wow...i never knew about that
good find
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ContraBass Black Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 10:02 AM
Response to Reply #1
4. So, would you say that the author
A) Knows little about video games,
B) Didn't research,
C) Bought into a sensational press release without verifying it,
D) All of the above?
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jpgray Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:15 PM
Response to Reply #4
6. D
Yo Noid! hardly qualified as a game, though.
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Nicholas D Wolfwood Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:47 PM
Response to Reply #4
7. Definitely D.
"Fat, dumb, and lazy is no way to go through life." -Animal House
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Blue_Tires Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 07:50 PM
Response to Reply #1
20. holy shit! i remember the noid!
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Magrittes Pipe Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 10:01 AM
Response to Original message
3. .
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meegbear Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:09 PM
Response to Original message
5. After that killah "Where's Herb" campaign ...
this could be the knockout punch for McDonalds.
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henslee Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 01:33 PM
Response to Reply #5
14. Where's Herb?
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hfojvt Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:49 PM
Response to Original message
8. I think the announcer in those ads
is almost as creepy as the giant smiling plastic head. Something about that whispered smarminess :scared: is like fingernails on a blackboard.
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SlavesandBulldozers Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:52 PM
Response to Original message
9. oh i thought they meant scary Hootie dressed in cowboy outfit.
that was fucking scary, and he was <gasp> singing.
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hfojvt Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 12:54 PM
Response to Reply #9
10. Who the heck is Hootie? n/t
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SlavesandBulldozers Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 01:22 PM
Response to Reply #10
11. im sorry Darius Rucker from hootie and the blowfish.
Edited on Thu Apr-20-06 01:23 PM by SlavesandBulldozers
he was in a bk commercial recently. in a cowboy outfit. singing. it was terrible.
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hfojvt Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 01:31 PM
Response to Reply #11
12. I sorta figured
but as I understand it, he's not really hootie.
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SlavesandBulldozers Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 06:19 PM
Response to Reply #12
16. right. but he is kinda hootie.
and definitely cheesy.
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henslee Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 01:32 PM
Response to Original message
13. Hell, why even sell burgers anymore? This is a dumb, self obsessed
move and it will backfire. A burger chain should be putting there energies toward serving a higher quality product for a reasonable price. Not toward a violent video game. I hope parents groups make a stink.
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MountainMama Donating Member (60 posts) Send PM | Profile | Ignore Thu Apr-20-06 01:40 PM
Response to Original message
15. What is going on?
Edited on Thu Apr-20-06 01:40 PM by MountainMama
I think these latest BK commercials have been some of the worst commercials for anything I've ever seen.

The creepy King, the Hootie ads, the weird Busby Berkeley-style Super Bowl ad with the showgirls building a burger....these are all just awful. I mean, I guess they're working because we're talking about them, but do they make you want to go out and eat Burger King?? Yech.
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HiFructosePronSyrup Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 06:21 PM
Response to Original message
17. He's got nothing on the King of All Cosmos.
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salin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 06:46 PM
Response to Original message
18. by far the creepiest bk ad/promotion was on the 'net.
Edited on Thu Apr-20-06 06:48 PM by salin
subservient chicken? Anyone remember that? Type in commands and the person in the chicken suit (or clips) would respond.

on edit: http://subservientchicken.com/ it's still there! If you haven't seen it - go visit.
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Hugin Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 07:55 PM
Response to Original message
21. *flinch*
*stares straight ahead*

*eye twitches*

*moves to kitchen*

*turns on oven*

*thrusts head in oven*

*curses realizing it's an electric oven*

*sighs deeply*
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Kat45 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Apr-20-06 09:23 PM
Response to Original message
22. But if people get to blow away the Burger King, they might go for it.
:rofl:
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