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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:02 PM
Original message
Hollister???
OK...Californians should know what the real Hollister is.

Not a laid back, surfer beach town (in fact it's 20 miles away from the nearest beach) but a small agricultural town that bikers frequent once a year. Ever see Brando in "The Wild Ones"? That's Hollister. Their newspaper is called The Pajaronian.

Nuff said.

So now Abercrombie and Fitch comes out with a surfer line of clothing - and its obvious the marketing crew there has never even been to California or looked at a map. They could have chosen NUMEROUS beach towns to name their line after. Half Moon Bay - sounds sexy, don't it? Pacifica - now that's a line that makes you think surf culture, even if it has become a bedroom community for San Francisco.

But Hollister ???

That's like trying to go for a New York City feel, so you decide to name your brand "Bethel."
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Lyric Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:10 PM
Response to Original message
1. We have a Hollister store here
Edited on Tue Apr-24-07 12:11 PM by oktoberain
They only sell clothes in teeny tiny sizes. Walking around in a Hollister shirt here is basically screaming out to the world "ZOMG LOOK HOW FREAKING THIN I AM!!!!!11 I FIT INTO TEH HOLLISTER CLOTHES!!!1!1"

Needless to say, I have never entered that store, and likely never will.

edited for zee speeeling
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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:12 PM
Response to Reply #1
2. Like "Forever 21" they are going for a look
Edited on Tue Apr-24-07 12:13 PM by Taverner
Clothes at both stores do not come in sizes above 6. The idea is that if they have larger people wearing them, then the clothes are not selling to the demographic they would like and thus sending out the wrong image. Fucking fascist if you ask me.
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AlCzervik Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:32 PM
Response to Reply #2
8. plus the quality of their clothes is non existent, totally disposable after 1 wearing.
Rue 21 also sucks, probably the same company.
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Rhythm Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:12 PM
Response to Reply #1
3. To enter that place, you have lower your IQ 30 pts...
maybe i should push you in, and then i'd be almost as smart as you?

*smooch*
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Midlodemocrat Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:17 PM
Response to Reply #1
6. They market to teenagers, hence the teeny tiny sizes.
My complaint with them is the music is so fricking loud. I finally said to one of the guys behind the register that if they turned the music down a bit, perhaps the adults with the credit cards that wouldn't be declined would hang around.
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Lyric Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:43 PM
Response to Reply #6
9. If they market to teenagers, it seems to me that the "message"
is an unhealthy one. "You shouldn't wear anything over a size 6" is not a lesson I'd want my teenage daughter to take to heart. Ugh. :(
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Midlodemocrat Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:48 PM
Response to Reply #9
10. Well, since there is a good chance that a lot of them haven't finished
growing, and are still in a Tanner stage IV, it's not unreasonable that they wear small sizes. I wore a small size as a younger teen, and a larger one as an older teen when I finished puberty.
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Lyric Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 01:00 PM
Response to Reply #10
11. Understandable, of course,
Then again, I wore a large size as a teen and got smaller as I got older. We're all different, I guess. I just tend to get upset over things like this--I was one of those girls who could never wear the "cool" skinny girl clothes, and shop at the cute little Hollister-esque boutiques, and I remember how much I hated myself and my body over that. It seems like such a small thing as an adult--adults have much larger and more important priorities. But for a teenage girl, things like that can be intensely painful.

Sorry Midlo--I don't mean to sound argumentative. It's just a painful sore place for me that's easily touched off when talking about issues like this. :(
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grasswire Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:13 PM
Response to Original message
4. careful.....I believe there's a lounger with a strong Hollister connection (eom)
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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:15 PM
Response to Reply #4
5. Cool - maybe they could explain why Hollister
A town that has as much to do with surf culture as Fresno.
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Oeditpus Rex Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 12:29 PM
Response to Original message
7. The Free Lance, which is the daily paper,
did a story on the Hollister line of clothing in 2002, when I was its city editor. The name has nothing to do with the town.

The "Pajaronian" would be the Register-Pajaronian, which is in Watsonville, about 20 miles WNW of here.

But, yes — "The Wild One" was indeed based on a "riot" (more like a skirmish) that happened here July 4, 1947. The central figures were members of a motorcycle club called the Booze Fighters.

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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 02:57 PM
Response to Reply #7
13. Oops - confusing my small California papers
And to think I had them all memorized at one time...
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Oeditpus Rex Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 03:08 PM
Response to Reply #13
14. Seems like I've worked for half of 'em
Want me to quiz ya? :7

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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 03:11 PM
Response to Reply #14
15. Nah - it would just make me feel old
From my days as a journalist and a State Assemblyman's Press lackey.
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Oeditpus Rex Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 03:12 PM
Response to Reply #15
16. Which Assemblyman?
We might've spoken on the phone. :hi:

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bmbmd Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 02:20 PM
Response to Original message
12. Hollilster makes beautiful
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unpossibles Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Apr-24-07 03:17 PM
Response to Original message
17. ugh...
I used to do their faux finishing - they have surfboards and skateboards and chairs and whatnot that all are supposed to look worn and well-used that are bought brand new and fauxed-old. It's just like their clothing, imo: fake street cred. I don't get it. I don't mind some of the styles so much, but... when I want a ringer T-shirt, I go to the thrift store and use the $20 I save for something else.
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