Wendy's Introduces The Philly Style Hoagie Burger

Wendy's Unleashes User-Generated Burger
Entry by Adam Kuban | November 16, 2007 | Link | E-mail This Entry

From the AHT email inbox, a message from a Wendy's PR rep:

Hi, Adam:
Just wanted to send you another quick heads-up: In May, Wendy’s issued a challenge to America– to create and vote for its next great burger. Seven months and around 15,000 entries later, the people have chosen a winner in the Build Wendy's New Burger Contest: The Philly Style Hoagie Burger, created by Ian Van Camp, a screenwriter from Los Angeles.

You can meet Ian and see his winning burger at ThisIsMyBurger.com. It will appear on the menu in 2008. For his burger genius, Ian will get $25,000. Nine runners-up win free Wendy's burgers for a year.

—J.B.

Here's what's on a Philly Style Hoagie Burger:

Top bun, shredded lettuce, fresh onion rings, sliced tomato, hamburger patty, American cheese, hamburger patty, American cheese, Genoa salami, sliced ham, Italian dressing, bottom bun.



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