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Maybe the stupidest "marketing idea" EVER.

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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:36 PM
Original message
Maybe the stupidest "marketing idea" EVER.
Get this: A limited edition flavor of a "coffee creamer."

Yes, that's right. Someone got paid to come up with the following idea:

1) Develop a new flavor of "coffee creamer."

2) Spend thousands advertising it, so get people to try it.

3) Hope they like it when they try it, because then they'll want to buy more, so you can make back the money you spent on the advertising, and then some profit.

4) Then stop making the stuff because it's a limited edition, thereby guaranteeing you won't make any money!

There may be some kind of twisted logic behind this, but I'll never know, because the website address in the ad (passporttoflavor.com) insists that you accept cookies from them, before they'll even let you see their website.

And again, someone got paid to come up with this idea. Just when I thought I'd seen the dumbest marketing...

Redstone
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DarkTirade Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:38 PM
Response to Original message
1. I'm sure there's been dumber...
but I can't think of any offhand. :)
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:55 PM
Response to Reply #1
2. I've been in the marketing biz for over 25 years, and there's always something new. Hey, what's
your problem with SPOONS? Or are you actually one of those dirty ANTI-FORKISTS? You got a problem with PRONGS? Or is it BOWLS that you discriminate against????

Redstone
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DarkTirade Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:57 PM
Response to Reply #2
4. I just think that marriage should only exist between forks and spoons.
Same-silverware marriage is an affront to the institue of marriage itself.
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:59 PM
Response to Reply #4
6. Well then fork you, you, you...UTENSILIST! I never thought I'd see one on DU.
Redstone
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DarkTirade Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:18 PM
Response to Reply #6
13. If I'd put more thought into this analogy I'd totally continue on and pretend to be a
same-silverware relations phobe... :P But I got nothin' else.

A while back I made that bumper sticker and this one...

and put 'em up on cafepress.

I keep meaning to find some place I can advertise 'em and maybe actually sell a few. :)
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The Velveteen Ocelot Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:04 PM
Response to Reply #2
10. SPORKS!
Power to the sporks!
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hippywife Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:06 PM
Response to Reply #2
11. Okay, you two...
time for the only peaceful solution to this argument:
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DarkTirade Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:10 PM
Response to Reply #11
12. Sporks are the devil's work!
:scared:
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Drum Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:02 PM
Response to Reply #1
8. Here's another:
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:22 PM
Response to Reply #8
15. Oh God, I love it!
Redstone
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DarkTirade Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:24 PM
Response to Reply #8
16. That is wrong on just about every level possible.
It was either designed by someone entirely innocent who had no thoughts as to what it could do... or it was designed by a complete pervert. There is no middle ground there. :P
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Ptah Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:57 PM
Response to Original message
3. And if I had saved all the chalk I dusted from the blackboard, I'd be the Creamer King
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RetroLounge Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 09:58 PM
Response to Original message
5. The ONLY thing limited is the packaging
same shit inside...

RL
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Kutjara Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:01 PM
Response to Original message
7. It's that old "limited edition" schtick.
Edited on Fri Jan-11-08 10:01 PM by Kutjara
Marketers think that people are so stupid that they'll panic-buy anything that has "limited edition" on it, even if the edition is only limited by how many can be sold. Unfortunately, the marketers' low opinion of public intelligence is usually right.

The only thing more cretinous is calling something a "collector's edition" or, worse, a "limited collector's edition." They may as well just be honest and put "Fucking Moron's Edition" on the box.
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gmoney Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:03 PM
Response to Original message
9. "Instead of our usual crap, here's a good product... for a limited time"
Kind of drives me nuts sometimes...

COULD be that you're in a test market city... new products are introduced and promoted in a limited area to see if the public responds before they launch it everywhere. Columbus, Ohio is a big test market city...
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AlCzervik Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:21 PM
Response to Original message
14. "Cough whip" now this is a terrible product thats terribleness was exceeded by it's marketing.
the commercial for the now defunct cough syrup pudding.
http://www.retrojunk.com/details_commercial/188/
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Redstone Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-11-08 10:24 PM
Response to Reply #14
17. Oh, Christ, now I'm going to have to go spend 4 hours at that retro junk website.
Especially because I'm old, and will remember all the old crap.

Thanks for the link!

Redstone
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