ESPN Getting Tired of Walton Grateful Dead ReferencesBristol, CT -- In a confidential memo leaked to the press Tuesday morning, executives at ESPN expressed growing concern about incessant references to legendary counterculture rock band, the Grateful Dead, made by NBA analyst and lifelong "Deadhead," Bill Walton.
"If we could all make an effort to help Bill reduce the number of references to Grateful Dead lyrics, concerts he's attended, and past and present band members throughout an average broadcast," the memo said, "it would go a long way toward bringing more viewers to Fridays
."
"Seriously, I’m not kidding here," the memo continued, "it’s got to stop. Before we all gouge our own eyes out with sporks."
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"We’re targeting a younger demographic," Shapiro’s memo said, "so if you could all please remind Bill that today’s 18- to 24-year-old viewer simply does not care that it’s the 13th anniversary of (Grateful Dead keyboardist) Brent Mydland’s death. They don’t care who Ron ‘Pigpen’ McKernan was, and don’t understand why Bill is comparing Pigpen’s leadership abilities in the Dead’s formative Haight-Ashbury years to Jason Kidd’s ability to run the Nets offense."
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more at http://www.thesportsrag.com/008_Bill_Walton.html
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