now ignore meta-data as it was found that people were basically listing every semi-related buzzword they could think of in order to boost page-hits and search results; this degraded the quality of search results. Now neither Google or Bing pays any attention to meta-tags and the w3c is considering issuing new guidelines on proper meta-data usage.
(This is what I learned two days ago sitting through 4 hours of lessons on HTML and CSS just to get a certification for my resumé...all for a piece of paper, hooray me!!)
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