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Here in Austin the sports stations' heaviest advertisers are strip clubs, and the greatest insult the commentators seem to know of is to compare someone to "a little girl."
Then there's Colin Cowheard, who works gender comparisons into every segment. "Winning the Super Bowl is like dating," he might say. "You get prepared to go out with the homecoming queen, but only one guy will get her, and you'll wind up with (insert whatever non-womanly woman he can think of at the time)." That wasn't an actual quote, but that's the gist of his show.
It's a sexist world. I turn off more sports shows for crap like that than for any other reason.
One side note: I work for a very conservative boss, who's soft spoken and rarely makes a fuss about anything. Good guy, really, even if I don't like his politics. So I overheard him on the phone a couple of years ago with a sports station we'd advertised on for a long time. A salesman was calling to get us to renew. My boss told him he no longer wanted to advertise on that station because of all the strip club ads and other degrading ads. It was probably as much about "pornography" (in his mind) as any gender equality, but knowing my boss, the bottom line was that he was disgusted by the dehumanizing character of the ads, and dumped them. Made me proud of him. :)
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