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I lived in Seattle at the time Nirvana hit big, and I have some 'ground zero' insights. He is our age Matt, so really, it was like one of our classmates hitting it big.
Back in 1989, I was a DJ for a major college FM station in Washington state. Nirvana was an unknown band from a depressed coastal logging town called Aberdeen (if you have ever been there, you'd know why Cobain was angry - who wouldn't be growing up there?), and their "Bleach" album was giving them some regional notariety. I was required to play a couple of songs from it in my rotation, most famously, the song "About A Girl". It was raw, immediate, and had a catchy feel to it. Like a tight garage band leaning heavy on punk, a bit of metal, and even some pop for melody. The emphasis on our station was for local and regional music, so all the bands who would become famous in the 90's - Soundgarden, Mudhoney, Alice In Chains, Mother Love Bone (future Pearl Jam members), and Nirvana, got heavy play. None of us could have known back then that any of them would be major bands nationally.
Fast forward to 1992. I am student teaching during my last year of college. That spring the number one album in the country was Michael Jackson's "Dangerous" (or whatever the hell it was). Having been the biggest artist of the 80's, we didn't know an era was ending with that album. Bubblegum metal was going passé. Rap was still taboo on radio and MTV - not "safe" yet. Then, literally out of nowhere, that garage band from Aberdeen I had played not even 3 years before had a new album, and in one week, it knocked Jackson's album off the charts and became the new number one.
That was a sea change. R&B-flavored pop idol Jackson dethroned by some unknown band from Washington state with a heavy, raw sound more akin to punk than arena rock. "Nevermind" was one of those zeitgeist things. It was as if saturation with plastic music had once again run a new cycle and audiences wanted something authentic and passionate. Young people wanted their own Rolling Stones or Zeppelin. The Clash did a similar upheaval back in the late 70's when they upturned corporate arena rock. It was happening again in the early 90's.
Having worked with high schoolers at the time, they LOVED classic rock like the Stones or Zep or Hendrix or Floyd. But they wanted their own idol for their generation. Cobain was genuine, no doubt about it. No posing, no glamour, no aloofness from the fans. But it is safe to say his sudden rise to fame surprised him even more than it did myself. And I was very surprised, because I would have never guessed they would be the next big thing. He was a troubled soul, and very open with his pain and emotions. That is potent for adolescents, who are prone to drama and self-consciousness.
But what was amazing was how he touched oldsters. Neil Young was so moved by his death that he wrote the song (and named the album) "Sleeps With Angels" for Cobain, and refused to tour for the album because it was too painful for him to play the songs in public.
Bob Seger was so affected by Cobain's death that he wrote the still-unreleased single "Haunted Eyes" about him (apt title, eh?). Seger decided not to release it because he felt the same personal reservations that Young had. They admitted they saw themselves in Cobain - they too loved rock and roll for the sheer joy of it, and fought the same demons that fame and adulation bring. They just felt they were luckier than Cobain to have subdued those demons. But regardless of age or generation, they identified with him.
For those interested in Nirvana beyond the immense fame of "Nevermind", check out "Bleach" and put yourself in my shoes from 1989 - enjoy them for what they were in that time and place, with none of the baggage of stardom. Or their underrated "Unplugged" album, with a cover song from the vast catalogue of folk legend Leadbelly. Cobain was exploring old music, and I think greater things were to come, had he beat his ghosts.
Nirvana was never my favorite of the Seattle explosion of the early 90's. But having been there at the time, I fully understand why they became big. I wish I could say that about the inexplicable popularity of Incubus or Limp Bizkit or Eminem, but I am an old fart after all.
And we all know what happened to Michael Jackson's career after Nirvana derailed him...
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