NYT: Clinton Sees Rise in Online Donations
By MICHAEL LUO
Published: March 22, 2008
....Although Mr. Obama has continued to raise significantly more money than Mrs. Clinton, largely because of contributions gushing in over the Internet, she has managed to stay competitive through a surprising surge of her own online. Mrs. Clinton’s rebound from a dismal fund-raising performance in January, in which she raised $14 million compared with Mr. Obama’s $36 million and was forced to lend her campaign $5 million, is a significant underlying story line driving the race at this point.
Both Mrs. Clinton and Mr. Obama released their fund-raising numbers for February late Thursday to the Federal Election Commission, with Mr. Obama raising $55 million and Mrs. Clinton bringing in $35 million. While far less than what Mr. Obama raised, which included more than $45 million collected over the Internet, and despite the fact that she finished the month with $8.7 million in unpaid bills, Mrs. Clinton’s total was crucial to her popular vote victories in Texas and Ohio on March 4.
It was driven not by the affluent donor network that her campaign has been known for but by about $30 million in Internet contributions that arrived mostly in small-dollar increments. Her contributions over all averaged just more than $100 in February.
Mrs. Clinton’s advisers struggle to explain fully her online surge, which has continued into March, saying it was unexpected to them, as well. In January, the campaign brought in $7 million online, a monthly record for Mrs. Clinton but a pittance compared with the $28 million Mr. Obama raised online. Previously, Mrs. Clinton’s best quarter online came from July 1 to Sept. 30, 2007, when she raised $8 million.
The uptick in Internet contributions could not have come at a better time for Mrs. Clinton. Many of her high-dollar donors have reached their contribution limits of $4,600, diminishing the importance of the powerful money machine created by her husband and other top Democratic supporters....
http://www.nytimes.com/2008/03/22/us/politics/22donors.html?hp=&pagewanted=all